5 – 7 November 2025 | Jakarta International Expo Convention Centre
AFECA Convention 2025
5 NOVEMBER 2025
A20 BE Forum & Indonesia Business Event Forum (IBEF) 2025
Gala Dinner and AFECA Annual Awards and AFECA Hall of Leaders 2025
6 NOVEMBER 2025
20th AFECA Annual General Meeting 2025
10th AFECA Asia MICE Youth Challenge (AAMYC) 2025
7 NOVEMBER 2025
Social Event
AFECA Convention 2025 Programme
The 2025 edition holds special significance as it celebrates AFECA’s 20th anniversary with two signature highlights — the inaugural AFECA Annual Awards and the launch of the AFECA Hall of Leaders, honouring pioneers whose vision and leadership have shaped Asia’s MICE industry.
AFECA ANNUAL GENERAL MEETING (AGM)
A World of Choices – Shop from over 300 local and international vendors under one roof.
ASIA 20 BUSINESS EVENTS FORUM (A20 BE FORUM)
Unites MICE leaders, government agencies, and industry stakeholders for high-level dialogue.
AFECA ANNUAL AWARDS
Vibrant Festival Shopping Escape – Enjoy the buzz of Kota Kinabalu, a vibrant cultural hub with easy access and plenty to discover beyond the Sale. Soak in the festival vibes with side events like BIGSABAH Voice 2025, Havoc Food Festival, and lifestyle showcases that add excitement to your shopping journey.
INAUGURAL AFECA HALL OF LEADERS
Shop the World in Sabah –Access unique products and trends brought in by ASEAN and Northeast Asian exhibitors.
As we celebrate AFECA’s 20th anniversary, we are not just reflecting on two decades of progress, but also on the power and potential of our industry. With our expanded programme, including the 3rd A20 Business Events Forum and the 10th AFECA Asia MICE Youth Challenge, we are paving the way for the future of MICE. Let’s make new connections, share bold ideas, and leave feeling inspired. Together, we will build a new chapter – more dynamic, more diverse, and more valuable for all.
Daswar Marpaung
Chairman of AFECA Convention 2025
The A20
Vision
Resilience. Agility. Leadership
From Complexity to Clarity
As AFECA celebrates its 20th anniversary, the AFECA Asia 20 Business Events Forum 2025 (A20) unites MICE leaders, government agencies, and industry stakeholders for high-level dialogue. More than a celebration, A20 is a strategic platform for advocacy, innovation, and cross-border collaboration. In today’s rapidly changing economic and geopolitical landscape, it provides a timely opportunity to tackle shared challenges, reimagine strategies, and strengthen regional alignment for a resilient and future-ready industry. Held in conjunction with the Indonesia Business Event Forum (IBEF), this year’s A20 will feature a full-day programme with 3 keynote speakers and 3 panel discussions, led by influential voices from government, associations, and industry. Join the conversation that will shape the future of Asia’s Business Events industry.
A20 Key Focus Areas
Ease of Doing Business in Asia
Regional MICE Trends & Policy
AFECA Hall of Leaders &
Annual Awards
Celebrating Leaders, Inspiring the Future
This year, in commemoration of its 20th anniversary, AFECA is introducing a new series of Annual Awards and launching the inaugural AFECA Hall of Leaders to honour pioneers and veterans whose vision and leadership have shaped the growth, impact, and development of Asia’s MICE industry.
AFECA Hall of Leaders
PURPOSE
To honour trailblazers who have demonstrated over 20 years of sustained leadership and contribution in MICE across Asia.
ELIGIBILITY
- Minimum 20 years in Asia’s MICE sector
- Involvement across events, logistics, venues, operations, stand contracting, or development
- Posthumous nominations are welcome
LEGACY
Inductees will be part of the founding circle, leaving an enduring legacy for future MICE professionals.
AFECA Annual Awards
OBJECTIVE
To spotlight visionary leaders whose service and leadership have advanced the region’s MICE industry.
AWARD CATEGORIES
- Outstanding Leader in Conventions
- Outstanding Leader in Exhibitions
- Outstanding Leader in Stand Contracting
- Outstanding Leader in Freight Forwarding
- Outstanding Leader in Venue Management
All award recipients will be inducted into the AFECA Hall of Leaders
CALL FOR NOMINATION
Nominations Open : 1st August – 30th September 2025
AFECA Asia
MICE Youth Challenge 2025
Youth of Today, Leader of Tomorrow
The AFECA Asia MICE Youth Challenge 2025 provides a dynamic platform for young minds to showcase their creativity, passion, and determination in shaping the future of our industry. True success lies not only in winning, but in taking the first step, embracing challenges, and leading with courage. At a time when our industry faces a shortage of skilled professionals, the Youth Challenge offers a refreshing stage for emerging talents to demonstrate their innovation and potential.
This year, we are thrilled to host 10th edition gathering of talent from across the region! Over 20 teams from Hong Kong, Indonesia, Macao, Philippines, Singapore, and Thailand will converge to compete in this electrifying challenge, showcasing their skills, creativity, and innovation. Get ready for an exciting display of expertise and teamwork!
SPONSORSHIP
Be Involved, Be our Sponsor. Secure your spot today!
As part of the AFECA Convention 2025 and in celebration of AFECA’s 20th anniversary, this is your opportunity to engage with decision-makers, showcase your brand with premium visibility, and align with the growth and development of Asia’s MICE industry.
Sponsorship opportunities are available across the A20 BE Forum, Annual Awards, and AAMYC, offering brands exceptional exposure to Asia’s MICE leaders.
AFECA A20 Business Events Forum 2025 (A20)
- BE Champion : USD10,000
- BE Visionary : USD5,000
- BE TrailBlazer : USD3,000
- BE Advocate : USD1,500
AFECA Annual Awards and AFECA Hall of Leaders 2025
- Exclusive Title Sponsor : USD10,000
- Platinum Sponsor : USD5,000
- Award Sponsor : USD3,000
- Gold Sponsor : USD1,500
AFECA Asia MICE Youth Challenge (AAMYC) 2025
- Platinum Sponsor : USD3,800
- Gold Sponsor : USD2,800
- Silver Sponsor : USD1,800
- Bronze Sponsor : USD1,200
BE Part of AFECA Convention 2025
Where Asia’s Business Events Leaders Converge
