5 – 7 November 2025 | Jakarta International Expo Convention Centre

AFECA Convention 2025

5 NOVEMBER 2025

A20 BE Forum & Indonesia Business Event Forum (IBEF) 2025

Gala Dinner and AFECA Annual Awards and AFECA Hall of Leaders 2025

6 NOVEMBER 2025

20th AFECA Annual General Meeting 2025

10th AFECA Asia MICE Youth Challenge (AAMYC) 2025

7 NOVEMBER 2025

Social Event

AFECA Convention 2025 Programme

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The AFECA Convention was established as a dynamic platform for decision-makers, government agencies, and industry leaders to exchange insights, craft solutions, and co-create strategies on pressing priorities, from digital transformation and sustainability to long-term industry resilience.

The 2025 edition holds special significance as it celebrates AFECA’s 20th anniversary with two signature highlights — the inaugural AFECA Annual Awards and the launch of the AFECA Hall of Leaders, honouring pioneers whose vision and leadership have shaped Asia’s MICE industry.

AFECA ANNUAL GENERAL MEETING (AGM)

A World of Choices – Shop from over 300 local and international vendors under one roof.

ASIA 20 & INDONESIA BUSINESS EVENTS FORUM 2025

Unites MICE leaders, government agencies, and industry stakeholders for high-level dialogue.

10TH AFECA ASIA MICE YOUTH CHALLENGE (AAMYC)

AFECA ANNUAL AWARDS

Vibrant Festival Shopping Escape – Enjoy the buzz of Kota Kinabalu, a vibrant cultural hub with easy access and plenty to discover beyond the Sale. Soak in the festival vibes with side events like BIGSABAH Voice 2025, Havoc Food Festival, and lifestyle showcases that add excitement to your shopping journey.

INAUGURAL AFECA HALL OF LEADERS

Shop the World in Sabah –Access unique products and trends brought in by ASEAN and Northeast Asian exhibitors.

As we celebrate AFECA’s 20th anniversary, we are not just reflecting on two decades of progress, but also on the power and potential of our industry. With our expanded programme, including the 3rd A20 Business Events Forum and the 10th AFECA Asia MICE Youth Challenge, we are paving the way for the future of MICE. Let’s make new connections, share bold ideas, and leave feeling inspired. Together, we will build a new chapter – more dynamic, more diverse, and more valuable for all.

Daswar Marpaung
Chairman of AFECA Convention 2025

AFECA Asia 20 (A20) &
Indonesia Business Events Forum 2025

Theme : From Complexity to Clarify
The A20 - Vision . Resilience . Agility . Leadership

As AFECA commemorates its 20th anniversary, the AFECA Asia 20 Business Events Forum 2025 (A20) is set to take place on 5th November 2025 at the Jakarta International Expo, setting the stage for a pivotal gathering of Asia’s business events community. This landmark forum will unite government representatives, industry leaders, and MICE professionals from across the region for a dynamic exchange of ideas and collaborative action.

More than a celebration, A20 is a strategic platform that champions advocacy, drives innovation, and fosters crossborder partnerships. As Asia navigates a rapidly shifting economic and geopolitical landscape, the forum offers a timely opportunity to address shared challenges, reimagine strategies, and strengthen regional alignment for a more resilient and future-ready industry.

All eyes now turn to Jakarta, where business events will take center stage in advancing inclusive growth, regional integration, and global impact. Get ready for a defining moment in the next chapter of Asia’s business events evolution.

A20 Key Focus Areas

Ease of Doing Business in Asia

Regional MICE Trends & Policy

Manpower, Skills & Sustainability in Asia MICE industry

A20 & IBEF 2025 Programme

AFECA Hall of Leaders &
Annual Awards

Celebrating Leaders, Inspiring the Future

This year, in commemoration of its 20th anniversary, AFECA is introducing a new series of Annual Awards and launching the inaugural AFECA Hall of Leaders to honour pioneers and veterans whose vision and leadership have shaped the growth, impact, and development of Asia’s MICE industry.

AFECA Hall of Leaders

PURPOSE

To honour trailblazers who have demonstrated over 20 years of sustained leadership and contribution in MICE across Asia.

ELIGIBILITY

Minimum 20 years in Asia’s MICE sector
Involvement across events, logistics, venues, operations, stand contracting, or development
Posthumous nominations are welcome

LEGACY

Inductees will be part of the founding circle, leaving an enduring legacy for future MICE professionals.

AFECA Annual Awards

OBJECTIVE

To spotlight visionary leaders whose service and leadership have advanced the region’s MICE industry.

AWARD CATEGORIES

Outstanding Leader in Conventions
Outstanding Leader in Exhibitions
Outstanding Leader in Stand Contracting
Outstanding Leader in Freight Forwarding
Outstanding Leader in Venue Management

All award recipients will be inducted into the AFECA Hall of Leaders

CALL FOR NOMINATION

Nominations Open : 1st August – 30th September 2025

AFECA Asia
MICE Youth Challenge 2025

Youth of Today, Leader of Tomorrow

The AFECA Asia MICE Youth Challenge 2025 provides a dynamic platform for young minds to showcase their creativity, passion, and determination in shaping the future of our industry. True success lies not only in winning, but in taking the first step, embracing challenges, and leading with courage. At a time when our industry faces a shortage of skilled professionals, the Youth Challenge offers a refreshing stage for emerging talents to demonstrate their innovation and potential.

This year, we are thrilled to host 10th edition gathering of talent from across the region! Over 20 teams from Hong Kong, Indonesia, Macao, Philippines, Singapore, and Thailand will converge to compete in this electrifying challenge, showcasing their skills, creativity, and innovation. Get ready for an exciting display of expertise and teamwork!

SPONSORSHIP PACKAGES

Be Seen. Be Heard. Be Part of Asia’s MICE Future

As part of the AFECA Convention 2025 and in celebration of AFECA’s 20th anniversary, this is your opportunity to engage with decision-makers, showcase your brand with premium visibility, and align with the growth and development of Asia’s MICE industry.

Sponsorship opportunities are available across the A20 BE Forum, Annual Awards, and AAMYC, offering brands exceptional exposure to Asia’s MICE leaders.

The Asia 20 Business Events Forum 2025 brings together top industry leaders, government representatives, and MICE professionals from across the region to connect, collaborate, and shape the future of the business events sector.

As part of the AFECA Convention 2025 and marking AFECA’s 20th anniversary, this is your chance to showcase your brand to decision-makers, gain premium visibility, and align with the growth and innovation of Asia’s business events industry.

Sponsorship opportunities from just US$1,500.

Secure your spot today and be part of the conversation shaping tomorrow’s MICE landscape.

AFECA Convention 2025