How AI and Related Technologies Are Reshaping the Future of MICE in Taiwan?
As Taiwan accelerates its digital transformation, Artificial Intelligence (AI) is playing an increasingly pivotal role in reshaping the business events landscape. At the forefront of this evolution is TAITRA (Taiwan External Trade Development Council), which continues to drive innovation through its world-class exhibitions and strategic platforms. From enhancing attendee experiences with intelligent matchmaking tools to promoting sustainable practices through smart technologies, TAITRA is redefining how events are designed and delivered. This interview explores how TAITRA is integrating AI and related technologies across its MICE initiatives, while reinforcing Taiwan’s leadership in sectors like smart manufacturing, digital health, and green energy.
How is TAITRA incorporating AI and related technologies to enhance the planning, execution, and engagement of its trade shows and exhibitions?
TAITRA, Taiwan’s largest professional exhibition organizer (PEO), brings over 50 years of experience in curating impactful trade shows. To retain its leadership position amid challenges such as the COVID-19 pandemic, geopolitical shifts, and accelerating digital transformation, TAITRA has actively embraced technological innovation as a strategic response.
One of its key developments is the Taiwan Trade Shows (TTS) system, a digital platform supported by the International Trade Administration. TTS enhances the planning and execution of exhibitions through a suite of services such as buyer pre-registration, exhibitor applications, online product showcases, and business matchmaking. Designed to complement physical trade shows, TTS plays an integral role in streamlining operations, engaging stakeholders, and boosting marketing effectiveness.
In addition, TAITRA has integrated artificial intelligence to optimise both marketing and matchmaking processes. For exhibitors, AI tools automatically refine product images by removing distracting backgrounds and help generate compelling descriptions through simple text prompts, making promotional content more appealing and efficient to produce. Organisers also benefit from AI-generated website content, including navigation menus and press releases, which significantly reduce manual workload. The AI system can even suggest optimal website layouts tailored to an event’s theme and user needs.
To enhance the visitor experience, AI analyses attendee profiles and browsing behaviour to recommend relevant exhibitors and products, making the search process more efficient. Personalised app notifications and email campaigns keep visitors informed and engaged, while features such as “Most Followed” and “What Visitors Are Viewing” offer interactive ways to discover popular content.
Looking ahead, TAITRA is exploring a range of future AI applications to further transform the exhibition experience. These include intelligent chatbots capable of providing 24/7 support, AI-generated visuals and virtual anchors for promotional content, real-time translation and summarization tools for onsite meetings and forums, and AI-powered kiosks and service robots to assist with reception, sanitation, and crowd control. Additionally, AI-driven analytics could be used to study crowd patterns and optimise visitor flow, while immersive technologies such as augmented reality and soundscapes may be introduced to create more engaging and memorable events.
By embedding innovation at every stage of the exhibition journey, TAITRA continues to redefine global standards for trade show excellence.
In what ways are AI-driven innovations being showcased at TAITRA-organised events like Medical Taiwan and TIMTOS, and how do they reflect Taiwan’s positioning as a tech leader?
Taiwan’s global leadership in artificial intelligence and advanced manufacturing is clearly reflected in the cutting-edge innovations showcased at TAITRA-organized events. At Medical Taiwan, for instance, AI-driven solutions are transforming healthcare delivery. Companies like V5med are improving diagnostic accuracy through AI-enhanced pulmonary nodule imaging, while KVQ Intellect applies voice recognition technology for non-invasive brain health assessments. INTOWELL Biomedical’s Dr.AI platform streamlines clinical workflows by offering real-time speech-to-text diagnostic support, and Ubitus demonstrates smart healthcare robots that elevate medical automation and efficiency. Similarly, AmCad BioMed leverages AI in ultrasound diagnostics to aid early detection of conditions such as thyroid disorders and sleep apnea.
Meanwhile, at TIMTOS, Taiwan’s premier manufacturing technology show, AI is deeply embedded across the production line. Edge AI and sensor integration enable real-time monitoring of cutting conditions, tool wear, and mechanical anomalies, supporting predictive maintenance. For example, HIWIN’s AI-integrated smart ball screw, equipped with built-in sensors, can detect operational irregularities and issue alerts to enhance equipment reliability. AI-powered process automation is also on full display—Fair Friend Group (FFG) unveiled a CNC system that automatically adjusts cutting paths and feed rates based on real-time inputs such as material type and tool life, improving both quality and production efficiency. The collaboration between AI and robotics further enhances flexible automation, with TM Robotics presenting a vision-guided robotic system capable of executing precise tasks like inspection, sorting, and part assembly.
At InnoVEX, the spotlight broadens to showcase the cross-sector integration of AI across industries. From Generative AI and Edge AI to AI chipsets, AIoT, and AI cybersecurity, exhibitors present groundbreaking solutions that demonstrate Taiwan’s forward momentum in AI development and its growing influence on global innovation ecosystems.
How is TAITRA ensuring that AI integration in business events upholds ethical standards, data privacy, and inclusivity, especially as digital engagement grows?
TAITRA places the highest priority on data security and user privacy in the integration of AI tools within its Taiwan Trade Shows (TTS) system. Adhering to strict principles, TAITRA ensures that no personal data is collected without explicit user consent. Visitors are fully informed about what information is being gathered and how it will be used, with all collected data anonymized and de-identified to protect individual privacy.
To maintain robust cybersecurity, the TTS system undergoes continuous monitoring, regular vulnerability scans, and is fortified with firewalls and other protective technologies to guard against potential threats. In addition, scheduled audits are conducted in accordance with Taiwan’s personal data protection laws and international standards such as ISO, ensuring full legal compliance. Through these measures, TAITRA provides transparency and reinforces stakeholder confidence in the safe, ethical, and efficient use of AI across its platforms.
What initiatives are TAITRA taking to highlight AI’s role in sustainability within the MICE sector such as smart venue management, waste reduction, and carbon tracking?
TAITRA operates several of Taiwan’s premier exhibition venues, including TaiNEX 1 & 2 and TWTC Hall 1, and is actively advancing smart energy and security systems powered by artificial intelligence. In the area of energy management, AI is used to optimise air conditioning systems by analyzing real-time data, helping to reduce both energy consumption and carbon emissions without compromising visitor comfort. Smart sensors monitor electricity usage and equipment performance, allowing the AI system to provide timely feedback and recommendations for adjusting the chiller system.
In parallel, environmental safety is strengthened through AI-driven video analytics. High-definition digital cameras, combined with intelligent algorithms, create virtual security perimeters that detect unauthorized access and abnormal behavior. These systems not only reduce false alarms but also issue instant alerts and store crucial video footage to enable swift responses. Through these initiatives, TAITRA contributes meaningfully to Taiwan’s environmental, social, and governance (ESG) agenda and supports global efforts to achieve net-zero emissions by 2050.
Looking ahead, how is TAITRA facilitating cross-sector AI dialogues through business events to foster global partnerships and investment opportunities?
Widely known as a “Tech Island,” Taiwan is capitalizing on its strengths in artificial intelligence and semiconductor technology to accelerate industrial transformation and position itself as a global AI hub. At the national level, initiatives such as the launch of 10 Major AI Projects are driving advancements in smart applications, foundational technologies, and infrastructure. These efforts include fostering cross-sector AI collaboration in areas such as finance, healthcare, low-carbon solutions, and tourism, as well as building sovereign AI capabilities and dedicated computing power centers.
TAITRA actively supports this national vision by embedding AI themes across its flagship exhibitions, including COMPUTEX, InnoVEX, and TIMTOS. These platforms highlight AI innovations, promote cross-industry collaboration, and attract international investment. Additionally, major trade shows now feature dedicated AI zones, where exhibitors and AI solution providers can connect, explore applications, and form strategic partnerships. Collectively, these initiatives are reshaping Taiwan’s innovation landscape and reinforcing its position as a dynamic, AI-enabled economy with strong global ties.
Last modified: September 14, 2025
