1) Professional Conference Management (PCM) Course
24 - 26 July 2017 | Sands Expo & Convention Centre, SG

[Introduction]
In our ever-changing market, businesses need to be constantly aware of the current issues and
respond to the changes in the market. Thus, conferences are often organised to gather the
individuals in the industry and address trending issues. A well-run conference serves to facilitate
knowledge exchange and encourage activism in an attempt to propel the industry forward.
Through a series of lectures and case studies, participants will be equipped with the essential
skills to execute a seamless conference.
*Upon completion of the PCM course, participants are awarded 23.5 Continuous Education (CE)
clock hours. This can be used in the application process for the Certified Meeting Professional
(CMP) programme.



2) Professional Events Management (PEvM) Course
24 - 26 July 2017 | Sands Expo & Convention Centre, SG

[Introduction]
The Professional Events Management (PEvM) course is designed to allow those who desire to
acquire pragmatic knowledge in managing events, gaining heavily from the insights of industry
practitioners whilst firmly supported by academic frameworks that will engineer the confident
needed to develop and manage successful business events within a condensed time-frame.
Given the wide definition of what constitutes a business or MICE event, this course focuses on
non-travel related events that are non-meeting and non-exhibition focused. Given this definition,
the focus of this course is on other commercially oriented event that serve a strong marketing
and communications focused role, oftentimes including a strong mix of media and entertainment
options in a heady mix of what has been termed 'Experiential communications'. These events may
range from serving a select few to thousands of people, with a range of budgets to match, that
are not always commensurate with the audience size.
By the end of this course, the participants will have acquired the skills and confident needed to
architecture and manage the wide permutation of 'Experiential communications' event clients
seek to meet their marketing communications needs. As a results, 'personal events' such as
birthdays and weddings will not fall into this ambit, although the skills learned from this course
will certainly contribute greatly to these events.
*Upon completion of the PEvM course, participants are awarded 15 Continuous Education (CE)
clock hours. This can be used in the application process for the Certified Meeting Professional
(CMP).


3) Technology in MICE Workshop
26 July 2017 | Sands Expo & Convention Centre, SG

[Introduction]
This one-day workshop will provide participants with the insight, skills and structure to
manage integrated communications specifically in the MICE sector. It will use examples
from the MICE sector throughout the entire day to bring to light how to use integrated
communications specific to our industry.
*Upon completion of the workshop, participants are awarded 06 Continuous Education (CE)
clock hours. This can be used in the application process for the Certified Meeting
Professional (CMP).


4) Integrated Communications in MICE Workshop
26 July 2017 | Sands Expo & Convention Centre, SG

[Introduction]
This one-day workshop will provide participants with the insight, skills and structure to
manage integrated communications specifically in the MICE sector. It will use examples from
the MICE sector throughout the entire day to bring to light how to use integrated
communications specific to our industry.
*Upon completion of the workshop, participants are awarded 06 Continuous Education (CE)
clock hours. This can be used in the application process for the Certified Meeting
Professional (CMP).

For more details, please check: goo.gl/…
For any queries or to register, please email secretariat@saceos.org.sg or call +65 6825 2340 / 2345