2018 Asian MICE Forum Coming to Taichung
First-Hand Info Linking the World

The Asian MICE Forum (AMF), one of the MICE industry's most iconic events, will be held in Taichung during September 11–12. The AMF is organized by TAITRA and commissioned by the Bureau of Foreign Trade, Ministry of Economic Affairs, and is now entering its 13th year. The upcoming 2018 event, themed Engagingly Experiential, will be a gathering of major international MICE award winners, creative marketing professionals, and applied MICE technology experts—all ready to open attendee's eyes to new worlds.

Secrets of PyeongChang 2018 to be Revealed
The PyeongChang 2018 Winter Olympics held in South Korea, which were successfully concluded in February, ignited global enthusiasm for sports and drew great praise, despite the harsh winter. The event's director of general affairs for the organizing committee, Ki-Hong Kim, is scheduled to share how they implemented city marketing strategies to change public opinions, and bring the world's spotlight to PyeongChang, which is a small remote town with only 43,000 residents. Representatives from the Taipei 2017 Universiade and Taichung World Flora Exposition will also be present to talk about the secrets and winning strategies of their event organization.

Fashion Marketing Inspirations and MICE Technological Applications
To promote MICE activities with marketing and technology strategies combined, Dr. Johanna Blakley from the USC Think Tank Center in the United States was invited to discuss how to replicate the innovative spirit of the fashion industry and bring forth endless creative ideas. Tim Groot, 2017 UFI ICT Award winner and founder of a London MICE technology company called Grip, will present stories of digital technology applications in MICE activities. In addition, founder of Mixed Reality Lab, Adrian David Cheok, will demonstrate a form of mixed reality that stimulates all five senses for an experience that breaks the boundaries of space and time.

Future Prospects for the Asian MICE Industry
To take advantage of southbound MICE industry opportunities, the Forum has especially invited the President of the Singapore Association of Convention & Exhibition Organizers & Suppliers, Vice President of the Indian Exhibition Industry Association, Vice President of the Thailand Convention and Exhibition Bureau, Chairman of the Indonesian Exhibition Companies Association, and various MICE industry leaders from Southeast Asian countries. These distinguished guests will provide insights into development trends and future prospects of the Asian MICE industry at the Asian MICE Industry Leaders Talks session. Their brilliant presentations will undoubtedly inspire attendees.

With the gathering of global MICE leaders to drive new industry trends, as well as make diversified international exchanges and business opportunities possible for participants, MICE wonders are anticipated from AMF 2018. Register to attend before August 17 and enjoy an early-bird discount. Don't miss this opportunity! Sign up now online at the official AMF 2018 website (amf.com.tw).