Thailand’s MICE industry gains a significant boost
Thailand’s meetings and events industry got a significant boost with the announcement that the Thailand Convention and Exhibition Bureau (TCEB) they will be forming “a series of deep partnerships” with some of the country’s leading MICE organisations following the commencement of a new marketing plan and trade show strategy.
During a press conference in Bangkok Nichapa Yoswee (main image, right), TCEB’s senior vice president for Business said: “TCEB – Business is using these trade shows as a platform to deepen and create new partnerships with the regional and international business events communities, while developing and growing Thailand’s MICE industry.
Yoswee went on to add: “This year the key aim is not just selling destinations and winning business. TCEB’s unique ‘Thailand Redefine Your Business Events’ branding reflects its new role as a thought leader. It also positions TCEB as a co-creator, partner and collaborator for the business events industry.”
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