Singapore's largest venue embraces hybrid events
Singapore EXPO & Max Atria, Singapore's largest MICE venue, unveiled a suite of two new offerings at the EXPO 2.0 Launch Festival, 16 January.
The new offerings are designed to capture new and hybrid business events and to spur growth of future-ready enterprises and jobs.
The event also showcased a brand refresh that comes on the back of SingEx Venues’ successful tender bid in November 2018 to continue operating Singapore’s largest MICE venue for a further 10 years.
Themed ‘Your Community EXPOrience’, the event was attended by 1,000 guests from the MICE sector as well as many other industries and communities, with Singapore Senior Minister of State for Trade and Industry and Education, Mr Chee Hong Tat, as the guest of honour.
Singapore EXPO & MAX Atria also showcased its Xpert product, an in-house event planning service which has already been used by organisers of the Singapore Health & Biomedical Congress 2019, ESTRO meets Asia 2019, public events for former US president Barack Obama and former first lady of the US Michelle Obama, and the upcoming Alzheimer’s Disease International Conference 2020.
With the growing trend for hybrid events where organisers aspire to hold meetings alongside exhibitions, these new facilities and services are designed to allow customers increased flexibility to exercise their creativity.