TCEB drives Thailand’s exhibition growth at Business Forum in Singapore,
Unveils plan under “E Power 3” concept,
Boosting “Return of Everything” for Thailand’s exhibition industry

Bangkok, 06 July 2022: Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, recently organized the Business Forum in Singapore, showcasing confidence in Thailand’s capabilities to welcome international trade exhibitions. TCEB’s supporting concept is “E Power 3” or “Empowering Exhibition Economy” by providing attractive subsidies to professional exhibition organizers (PEOs) in Thailand. These include supporting policies to international trade exhibitions, bringing in MICE events and trade shows to be staged the Eastern Economic Corridor (EEC), attracting world iconic events to Thailand, promoting sustainable trade fairs and unveiling a plan for key events between 2022 and 2027, with the objective of continuous development for Thailand’s trade exhibition industry.

TCEB Vice President Mrs.Nichapa Yoswee commented that under the core objective of stimulating the trade show industry in Thailand, TCEB has created international collaboration in various aspects, by building confidence in Thailand, both in terms of image and readiness. Most recently, TCEB hosted the “TCEB Business Forum in Singapore” with an aim to attract international trade exhibitions to Thailand, incorporated with “Thailand-Singapore Business Matching and Networking Forum” by Thai Exhibition Association (TEA) to boost the network of connections and business opportunities between Thailand and Singapore trade show organizers, exhibitors and visitors. It also underlined Thailand’s positioning as a key destination for international exhibitions in the ASEAN region, and presented clear strategies for MICE and trade exhibitions to achieve success in Thailand.

Nichapa elaborated that at the “TCEB Business Forum in Singapore,” TCEB proposed a key role for Thailand as a strategic landmark for international trade exhibitions with readiness to welcome Singapore organizers. Thailand has already reopened skies, and ended requirements of registration on “Thailand Pass” application for inbound travelers, which means Thailand’s exhibition industry has fully rebounded for continuity in implementing positive economic stimulation.

TCEB is launching the “E Power 3” Campaign or “Empowering Exhibition Economy” to support exhibition industry in Thailand with a focus on integrated development for exhibition organizers, exhibition industry and national economy.

These include “PEOs Empowerment: Powerful Subvention Program”. This focuses on supporting current exhibition organizers to achieve international professionalism, promoting capabilities for new organizers, bringing in buyers from CLMV countries, and attracting trade exhibition to be organized in the Eastern Economic Corridor (EEC), the newest business and investment location in ASEAN. “MICE Alliance: Powerful Partnership” concentrates on building networks and creating synergy among organizations as national policy makers including state agencies and international corporations for the progressive development of the Thai exhibition industry. “Carbon Neutral Events: Powerful Sustainability Program” holds a key objective to promote sustainable events with environmental practices and carbon footprint reduction. TCEB has set a target by year 2525 as the Carbon Neutral Events Year for all supported shows. Consequently, all of these lead to “ROE – Return on Everything”, which focuses on organizer’s business returns, benefits to Thailand’s exhibition industry and the national economic impact.

In the year 2023, eight trade shows in several industry sectors such as transport & logistics, infrastructure, digital as well as health & wellness from Singapore have confirmed to be held in Thailand, and expect to create economic impact around USD138 million. Moreover, there are also revelations of key events to be held between 2023 and 2028, in which TCEB has been working as a national bidder to bring major international trade exhibitions and events to Thailand. TCEB plan is to welcome world iconic events, as well as to upgrade the quality of existing and forthcoming trade exhibitions. Key events include “Aviation, Logistics & Infrastructure Week”, in preparation for the “Thailand International Air Show” to be held in 2027.

“E Power 3” is a campaign that showcases Thailand’s potential to support exhibition industry. TCEB is ready to provide the supports for exhibitions which build value for and enhance return to the business and industrial sectors, as well as the economy as a whole. TCEB is confident that this strategic move will promote Thailand’s exhibition industry development, and continues to attract world-class trade exhibitions to Thailand in the near future. Interested businesses or sectors can contact exhibitions@tceb.or.th or find additional information at Facebook page: TCEB Thailand Exhibitions” concluded Nichapa.