The 9th edition of AFECA Asia MICE Youth Challenge 2024 was held in person on Tuesday, 5 November 2024.

Similar to last year, this year’s Youth Challenge was organised in person format, with Bangkok as the coordinating headquarter, working closely with AFECA Secretariat office and supporting associations and academic institutions participating in the event.

AFECA Asia MICE Youth Challenge has come a long way since its inception in 2015. It was an excellent and unique opportunity for the participants to connect with many peers from other participating countries / areas to inspire ideas and share their passion of the industry.

A total of 21 participating teams who are students attending an accredited University or College within Asia competed at this prominent annual Asian MICE Youth Challenge organized by AFECA to inculcate innovative thinking and creativity for the MICE industry. These 21 teams are representing 9 countries/areas that consist of Hong Kong, Indonesia, Korea, Macao, Malaysia, Philippines, Singapore, Taiwan, and Thailand.

We are proud to announce the following winners for AFECA Asia MICE Youth Challenge 2024:

- Champion:

AI Business Solution Expo 2025 from Sunway University (Team 1), Malaysia

- 1st Runner Up:

Sustainable Cosmetology Asia from Institute of Technical Education, College Central, Singapore

- 2nd Runner Up:

MartialArtsTech (MAT) Festival 2026from Technological and Higher Education Institute of Hong Kong, Hong Kong

- Special Recognition Awards:

2025 Barrier-Free Toursim Show from Incheon National University, Korea

PRINTelligence from Wenzao Ursuline University of Languages (Team 2), Taiwan

SpiceXpo 2025 from University of the Cordilleras, Philippines

- Best PowerPoint Presentation Award:

Kuching, Sarawak & The Surroundings from Sunway University (Team 2), Malaysia

- Best Theme Attire Award:

SpiceXpo 2025 from University of the Cordilleras, Philippines

- The Most Popular Award:

SheInpires Convention from Taylor's University, Malaysia

- The Best Sustainability Idea Award

Kuching, Sarawak & The Surroundings from Sunway University (Team 2), Malaysia
- Individual Awards -

- The Best Presenter Award:

Thanawat Sudsaard from Mae Fah Luang University, Thailand

Ken Daren Cakraningrat from Politeknik Negeri Jakarta, Indonesia

- The Most Knowledgeable Award:

Kang Chaewon from Dongduk Women's University, Korea

Yusli Tamara from Universitas Prasetiya Mulya (Team 2), Indonesia