An influencer brings an automatic social following and a dedicated network of fans to an event—and if an influencer loves what they see, they won’t hold back on spreading the word.

“Although free mentions aren’t guaranteed, and some influencers charge cold, hard cash, the positivity and interest generated for the event is more valuable than one would expect,” says Charmaine Wong, business development manager at BCD Meetings & Events.

“Work with influencers to co-create preview pieces, live event coverage, and post-event recaps. With the right target audience and message, they could expand the potential attendee database and leave a larger digital footprint on social media.”

Original Article: cei.asia/article/how-to-leverage-social-media-influencers/…