An urban car park in Melbourne CBD’s North Wharf precinct has been announced as the unique stage for C2 Melbourne, an immersive conference, set to take place from November 30 to December 1.

The heritage-listed North Wharf Goods Shed No.5, situated on the Yarra River opposite Melbourne’s popular South Wharf precinct, will be transformed into a creative playground for the two-day event.

In between curated 'brain dates', hands-on workshops and masterclasses, C2 strives to connect individuals through collaborative experiences. After six successful editions in Montreal, C2 in collaboration with MCI, selected Melbourne in its quest to take the event global, recognising the city for its commitment to innovation and creativity, values.

Melbourne Convention Bureau CEO Karen Bolinger joined C2 International president Richard St-Pierre this week to announce the venue, along with an interesting speaker line-up.

“Get ready to leave all preconceived notions of business conferences behind,” St-Pierre said. “C2 Melbourne pushes boundaries and gets participants to take a step back, experience the unexpected and come out refuelled and ready to tackle their business problems with a whole new perspective."

“We’re excited to come to Melbourne and host the first C2 in the Southern Hemisphere. The venue is the perfect canvas to build the imaginative immersive environment C2 is famous for, and it’s a proven environment for deal-making. One in four people who have attended C2 have created business deals as a direct result,” he added.

C2 Melbourne will invite leaders from across more than 20 industries to come together and will serve as a springboard to new global business ventures and creative partnerships.

The theme for C2 Melbourne is 'Ecosystems', with programming touching on technology, art and design, marketing and media, impact and leadership. An initial speaker line-up includes:

Daniel Lamarre, president and CEO of Cirque du Soleil, who in 2012 collaborated on the creation of C2 Montreal
Uschi Schreiber, global vice chair – markets and chair of global accounts committee, EY
Paul Bennetts, co-founder and CEO, Spaceship
David Rose, award winning entrepreneur and author
Lakshmi Partury, founder and CEO of INK. Named one of Forbes’ “Women to Watch in Asia.”

Original Article: cei.asia/article/c2-melbourne-venue-announced/…