News Room


To: AFECA Members

Re: Invitation to the AFECA Asia MICE Youth Challenge 2019

On 10th October 2019, Thursday, the most sought after annual event will take place in Manila, The Philippines alongside the upcoming AFECA AGM. As this is already the 5th edition, no introduction is necessary. However, we wish to reiterate tha...

Low exhibitor advocacy a key bugbear: UFI

Low exhibitor advocacy a key bugbear: UFI

Low exhibitor advocacy is one of the biggest challenges facing the industry globally, according to a report released by UFI The Global Association of the Exhibition Industry in partnership with event research specialists Explori focusing on exhibiting companies around the globe.


PCEB and Malaysia Airlines forge an alliance

Penang Convention & Exhibition Bureau (PCEB) has signed a strategic partnership agreement (SPA) with Malaysia Airlines Berhad (MAB) in a bid to promote Penang as a preferred business events destination.

The agreement was sealed by PCEB CEO, Ashwin Gunasekeran, and MAB’s head of sales Yeoh Hock Thye, and witnessed by chief minister of...

Top 5 issues that defined Asia’s events industry in 2017

Top 5 issues that defined Asia’s events industry in 2017

As 2017 comes to a close, we reflect on the biggest issues, concerns and hot topics that plagued Asia’s events industry this year.

1. Changing business models

The events sector, like many industries, has already undergone a huge transformation o...

SACEOS: Highlights on PCMA Convening Leaders 2018

Congratulations to our President, who was presented with the Professional Convention Management Association (PCMA) Chairman’s Award in recognition of her unique achievements and contributions to the business events industry this week at the global industry association’s annual flagship event in Nashville.

Mary Pat Heftman, Chair, PCM...

APMBF 2018 Overseas Partners Promotion Booth

Overseas Partners Promotion Booth of APMBF 2018!!

For more information, please visit the following links:
1) The Promotion Booth infos:
2) The official Website of APMBF 2018:

[Information] AFECA Updates, International Events and New Ve...

For more details, kindly check our brief in AFECA-IAEE Joint Meeting.
Please visit:

TTG MICE Magazine_Graceful Powers

Women at the helm can bring about better commercial performance and push companies to build a family-friendly work culture.

Find out more at :
Read more at :

AFECA President Walter Yeh and Board Members attended The rA...

The rAWr Awards is a recognition and tribute to outstanding achievements in the Meeting, Incentive, Convention and Exhibition (Business Events) industry in Malaysia.


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