Our Logo
Representing Unity, Professionalism & Asia’s MICE Voice
The AFECA logo is a visual embodiment of the federation’s values and purpose — uniting people, industries, and nations across Asia and beyond.
Three dark blue ovals represent people, symbolising the members, stakeholders, and business professionals who form the foundation of AFECA. The dark blue reflects professionalism, trust, and integrity — values deeply rooted in Asia’s business events community.
The sweeping curve surrounding the ovals represents connection and unity — bringing people together from across borders and sectors.
It captures AFECA’s core mission: to facilitate regional collaboration and cross-cultural partnership in the MICE industry.
The use of turquoise reflects a universal global colour, representing international reach, openness, and the spirit of global connectivity.
The word “Asian” in bold signifies AFECA’s regional focus, affirming its role as a platform that champions Asia’s voice in the global exhibitions and conventions industry.
The AFECA logo is a visual embodiment of the federation’s values and purpose — uniting people, industries, and nations across Asia and beyond.
Three dark blue ovals represent people, symbolising the members, stakeholders, and business professionals who form the foundation of AFECA. The dark blue reflects professionalism, trust, and integrity — values deeply rooted in Asia’s business events community.
The sweeping curve surrounding the ovals represents connection and unity — bringing people together from across borders and sectors.
It captures AFECA’s core mission: to facilitate regional collaboration and cross-cultural partnership in the MICE industry.
The use of turquoise reflects a universal global colour, representing international reach, openness, and the spirit of global connectivity.
The word “Asian” in bold signifies AFECA’s regional focus, affirming its role as a platform that champions Asia’s voice in the global exhibitions and conventions industry.
Connecting Economies. Empowering Industry. Elevating Standards.
Asia’s MICE Network.
Two Decades Strong.
For 20 years, AFECA has championed the growth of Asia’s exhibitions and conventions industry by uniting diverse economies, members, and professionals under one regional voice. Here’s a snapshot of our impact.
AFECA brings together MICE stakeholders from 19 economies across Asia and the Pacific, creating one of the most diverse regional networks in the global business events industry.
From national associations and organisers to venue operators and solution providers, AFECA represents over 150 members committed to the advancement of Asia’s exhibitions and conventions sector.
Since 2005, AFECA has been a driving force in shaping regional collaboration, standards, and innovation across Asia’s business events ecosystem.
