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In the ever-evolving world of events and brand experience, businesses need to push themselves past their comfort zones in order to survive. This includes designing for the grey area, getting clear on brand identity, and injecting art and creative thinking into the business space. Here are some ideas to help push brands to the edge:
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1) Professional Conference Management (PCM) Course
24 - 26 July 2017 | Sands Expo & Convention Centre, SG
[Introduction]
In our ever-changing market, businesses need to be constantly aware of the current issues and
respond to the changes in the market. Thus, conferences are often organised to gather the
2017/07/05
An urban car park in Melbourne CBD’s North Wharf precinct has been announced as the unique stage for C2 Melbourne, an immersive conference, set to take place from November 30 to December 1.
The heritage-listed North Wharf Goods Shed No.5, situated on the Yarra River opposite Melbourne’s popular South Wharf precinct, will be transform...
An influencer brings an automatic social following and a dedicated network of fans to an event—and if an influencer loves what they see, they won’t hold back on spreading the word.
“Although free mentions aren’t guaranteed, and some influencers charge cold, hard cash, the positivity and interest generated for the event is more valuab...
Dear AFECA Members,
Greetings from AFECA!
We would like to inform you that due to requests from our MICE stakeholders in the region, we are extending the deadline of submission of entries to the 2017 AFECA Asian Awards from July 7 to Monday, August 7, 2017.
We would like to reiterate the categories for t...
Events that prioritise sustainability are becoming more important in our resource-hungry world. To create truly sustainable events and exhibitions, event organisers and marketers need to carefully consider the details at every step—from planning through to execution.
From my perspective, when planning sustainable events there are two...
Unveiling Intelligent Technologies for MICE, Large-scale Venues, Hospitality, and Corporations.
On 26 – 28 July 2017, the 2nd edition of Tourism Technology Asia held with the inaugural Systems Expo will showcase the latest technologies to help organisations and projects reduce costs by increasing productivity and efficiency, as well as impr...
At a macro level, the Asian market continues to hold great promise given her rising affluence, reasonable GDP growth and regional collaborations. With all these factors at play, how has our industry leveraged on opportunities in “our backyard” and engaged our community?
At a micro level, the rise of technology is a double-edged sword...
As a major influence of the Asian MICE industry and a long-established international cooperation platform for MICE experts, the AMF has welcomed over 6,700 MICE industry professionals in the past 11 years. The theme for this year's AMF is “Innovation Power” and will include the following sessions: Trends Forecast; Creative Meeting Design; Discoveri...
2017/06/23